Shop.kingarthurbaking.com is the marketing platform for King Arthur Baking, a well-known brand of baking ingredients and mixes. Competition for King Arthur Baking includes Vanilla Bean Kings, Purecane, Anthony Goods, and other leading brands of baking ingredients and mixes. Serving the competitive online baking ingredient and mix market, King Arthur Baking offers mid-range buy size items on its own website as well as partner websites.